Workflows

An automation engine for every campaign decision you make.

Build rules, templates, and step-based workflows that respond to performance, budget, and time triggers — pause campaigns, shift budgets, swap creatives, or notify the team, with branching logic and approval gates across every account and platform.

Anatomy

Three primitives. Anything you'd otherwise click through.

Trigger, condition, action. Compose them once — Grxd runs them forever.

Triggers

When to run.

PerformanceROAS < 2.0 · 24h
Budget eventSpend ≥ 80% cap
ScheduleDaily 09:00 EST
LifecycleCampaign goes live
WebhookPOST /hooks/inv
WorkflowOn run complete

Conditions

Decide what's true.

ANDORNOT

CTR < 1.2%
Spend ≥ 80% of cap
Frequency > 3.5
Tag = "evergreen"
Days since launch < 7
CPA > target × 1.25

Actions

Do the thing.

Pause / resumeRun
Adjust budgetRun
Swap creativeRun
NotifyRun
Trigger workflowRun
Apply tagRun

Step builder

Composable steps — not a blank canvas.

Typed blocks, top-down. They snap in. None of them dangle.

Pause underperforming · Q2 Acquisition

Draft v3

Trigger · scheduleEvery day at 09:00 EST
ConditionROAS < 2.0 AND spend ≥ 80% of cap
BranchTwo lanes from one decision.
IF · trueROAS < 2 · spend high
- ActionPause campaign
- Notify#growth-ops
ELSEotherwise
- Action−15% daily budget
Wait24h, then re-check
Approval gate@lead-buyer approves before pause

Save & enableAdd stepDry run

Step types

Composable, not free-form.

Trigger — metric · schedule · event · hook.
Condition — AND / OR / NOT.
Branch — IF / ELSE / ELSE-IF.
Action — pause · budget · creative · tag.
Wait — duration or until-state.
Approval — human gate.
Sub-workflow — call another inline.
Notify — Slack · email · webhook.

Templates

Start from a known-good. Edit anything.

Two dozen templates ship with Grxd — pause rules, budget guards, creative rotators, anomaly alerts, end-of-day rollups. Copy, tune the thresholds, save it as your own.

Template libraryTEMPLATES · 24

Filter · allUse template

TemplateCategoryTriggerActionStatus

Pause underperformingPerformanceROAS < 2 for 48hPause + notifyLive
Budget protectorBudgetSpend ≥ 90% of cap−25% daily budgetLive
Creative rotatorCreativeFrequency > 3.5Swap to next creativeAvailable
End-of-day rollupReportingDaily 17:00 ESTSlack digestAvailable
Scaling green-lightPerformanceROAS > 4 for 24h+20% budget · approvalLive
Anomaly alertPacingSpend pace anomalyNotify · email + SlackAvailable
New-launch warm-upLifecycleCampaign goes liveHold 7d · enable workflowsCustom

Pause underperformingPerformance
Live
TriggerROAS < 2 for 48h
ActionPause + notify
Budget protectorBudget
Live
TriggerSpend ≥ 90% of cap
Action−25% daily budget
Creative rotatorCreative
Available
TriggerFrequency > 3.5
ActionSwap to next creative
End-of-day rollupReporting
Available
TriggerDaily 17:00 EST
ActionSlack digest
Scaling green-lightPerformance
Live
TriggerROAS > 4 for 24h
Action+20% budget · approval
Anomaly alertPacing
Available
TriggerSpend pace anomaly
ActionNotify · email + Slack
New-launch warm-upLifecycle
Custom
TriggerCampaign goes live
ActionHold 7d · enable workflows

Scope

Run anywhere from a single ad to every account.

One definition, any level. Inherit down, override at any node, exclude where it doesn't fit.

Hierarchy

From one ad to every account.

GlobalAcross every workspace3workflows
WorkspaceAcme7workflows
ClientNorth Star Co.12workflows
CampaignSpring brand awareness4workflows
Ad set25–34 · urban · iOS1workflows
AdHero video v3—workflows

Picks up automatically

Set once. Honored everywhere.

Tags — scope by label, not by tree.
Inheritance — children pick up parent rules.
Override — loosen or tighten one without forking.
Exclusions — carve out specific accounts or ads.
Cross-workspace — share with permissioning.

Safety rails

Try it dry. Gate the rest.

Dry-run on real data. Gate behind a human. Guardrails hold the line whether anyone's watching or not.

Dry run · previewGenerated 30s ago

Pause underperforming · Q2 Acquisition

Client · North Star · 24h horizon

Pause 3 ad sets — $1,240/day · all > 7d old
Notify #growth-ops — with the diff
No creatives modified — budgets + status only
Within guardrails — all four checks pass

ForecastCPA −9% vs. last week88% confidence

Approve & runScheduleOpen in builder

Run mode

Pick the level. Set the limits.

Manual runClick to run. Useful while you're tuning a new rule.
Approval requiredWorkflow runs to the gate, then waits on a human.
Auto within guardrailsRun end-to-end while every limit holds.

Guardrails

Max changes per cycle — cap touches per run.
Quiet hours — 9pm – 7am local.
Cool-down — min gap between runs.
Hands off new launches — < 7 days old.
Outcome floors — auto-disable on breach.
Per-account ceiling — hard spend cap.

Execution log

Every run, every change, every reason.

A full audit trail of what fired, what it changed, and why. Diff any run. Re-run from any point. Roll back the rest.

Execution log · last 6 runs

Live

Last run3 min ago

Next runin 27 min

Runs · 24h148

TimeWorkflowTriggerResultStatus

09:42Budget protectorSpend ≥ 90% of cap−25% applied to 4 ad setsSuccess
09:30Pause underperformingROAS < 2 for 48hAwaiting approval · @lead-buyerPending
09:15Creative rotatorFrequency > 3.5Swapped 2 creatives · Hero v3 → v4Success
08:00End-of-day rollupDaily 17:00 ESTSlack digest deliveredSuccess
07:42Scaling green-lightROAS > 4 for 24hNo-op · guardrail (< 7d old)Skipped
07:00Anomaly alertSpend pace anomalyEmail + Slack sentSuccess

Budget protectorSuccess
09:42Spend ≥ 90% of cap
−25% applied to 4 ad sets
Pause underperformingPending
09:30ROAS < 2 for 48h
Awaiting approval · @lead-buyer
Creative rotatorSuccess
09:15Frequency > 3.5
Swapped 2 creatives · Hero v3 → v4
End-of-day rollupSuccess
08:00Daily 17:00 EST
Slack digest delivered
Scaling green-lightSkipped
07:42ROAS > 4 for 24h
No-op · guardrail (< 7d old)
Anomaly alertSuccess
07:00Spend pace anomaly
Email + Slack sent

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