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Audiences

A unified audience layer for every platform you target.

Build customer lists, segments, lookalikes, exclusions, and dynamic audiences once — then sync them across every ad account and platform, with performance insights in one library.

Library

One library, every platform.

Customer lists, saved segments, lookalikes, exclusions, and dynamic audiences live together — across every ad account and platform — so you stop rebuilding the same audience in five places.

Audience library
New audience
  • All customers · 90d activeCustomer list
    Synced
    84,210 · CSV upload
  • High-LTV · top 10%Saved segment
    Synced
    8,420 · All customers
  • Cart abandoners · 7dDynamic
    Syncing
    12,640 · Pixel events
  • Existing customers · suppressExclusion
    Synced
    84,210 · All customers
  • Lookalike · High-LTV · 1%Lookalike
    Synced
    2.1M · Seed: High-LTV
  • Site visitors · last 30dDynamic
    Synced
    47,820 · Pixel events
  • Lapsed buyers · 90dDynamic
    Draft
    18,930 · All customers
  • Newsletter subscribersCustomer list
    Synced
    22,140 · CSV upload
Sync

Update once. Sync everywhere.

Connect a customer list once and Grxd propagates it to every ad account on every platform — hashed, deduped, and refreshed on the cadence you set.

Source list
All customers · 90d activeLast upload Apr 12 · auto-syncs every 24h
Members
84,210+1,420 · vs. last upload
CSV uploadAuto-sync · 24hHashed · SHA-256
Destinations6 platforms · live
  • Meta76,84091% match · 12m agoSynced
  • Google71,25085% match · 12m agoSynced
  • TikTok64,18076% match · nowSyncing
  • LinkedIn58,90070% match · 28m agoSynced
  • X51,42061% match · 1h agoSynced
  • Reddit38,10045% match · scheduled · 14:00Queued
Builder

Build audiences from rules, not exports.

Saved segments and dynamic audiences share one builder — combine conditions across events, customer fields, and recency, then let the audience refresh in the background and propagate to every connected platform.

Cart abandoners · 7d
Dynamic
  • Source
    Pixel events
  • Conditions
    event = AddToCartwithin 7 daysNOT event = Purchase · 7d
  • Refresh
    Hourly
  • Sync to
    MetaGoogleTikTok
Save audiencePreview members
Live preview

Refreshes in the background.

Members · now
12,640+1,420 · 7d
12 weeks agonow
What goes into a rule
  • Sources ad-platform pixels, customer lists, conversions, and engagement.
  • Conditions combine ANDs and NOTs across events, fields, and properties.
  • Recency within N days, since signup, lifetime — every audience is time-aware.
  • Refresh hourly, daily, or on event — the audience size updates in the background.
  • Destinations pick the platforms once; new members propagate forever.
  • Saved segments pin a snapshot for one-off targeting without freezing the rule.
Lookalikes

Lookalikes from any seed, on every platform that supports them.

Generate lookalike and similar audiences from any audience in the library — Grxd builds the platform-native object, keeps the seed fresh, and lets you tune similarity per destination.

Seed

Pick any seed.

Start from any audience in the library — a customer list, a saved segment, or a dynamic audience.

High-LTV customersSaved segment
8,420top 10% by lifetime value
Similarity

Tighter or broader.

Dial similarity from a 1% tight match to 10% broad reach — Grxd ships the size each platform allows.

1%3%5%7%10%
Tighter matchBroader reach
Destinations

Per-platform names.

Each platform calls it something different — Grxd creates the right object on each one and keeps it refreshed.

  • MetaLookalike audience
  • GoogleSimilar segments
  • TikTokLookalike
  • LinkedInPredictive audience
Insights

Know which audiences actually convert.

Every audience carries its own performance — reach, match rate, CPA, ROAS — across every platform it runs on, plus overlap diagnostics so you can stop paying twice for the same person.

Performance · last 30d
Cart abandoners · 7d
Reach
12,640+11.4%
Match rate
87%+2.1pp
CPA
$24.10−8.4%
ROAS
4.12×+0.34
4.12×+0.34
ROAS · weekly
W1W4W8W12
Top overlaps · last 30d
4 of 41

See where audiences double-spend.

Catch overlap before it shows up in your reporting — Grxd surfaces the audiences that share members so you can suppress, dedupe, or merge.

  • Site visitors · 30d71%
  • All customers · 90d32%
  • Engaged visitors · 30d18%
  • Lapsed buyers · 90d9%
Templates

Tag, template, and reuse what works.

Ship from a packaged audience template, then organize the library with tags and saved views — so the same definitions travel across accounts and teams without copy-paste.

Templates
18 ship with Grxd
  • High-LTV customersTop 10% by lifetime value from your customer list.7 accounts
  • Cart abandoners · 7dAdded to cart, didn't purchase in the last week.6 accounts
  • Lapsed buyers · 90dPast purchasers with no order in 90 days.5 accounts
  • Engaged visitors · 30dSite visitors who triggered 2+ pixel events in 30 days.4 accounts
  • Lookalike · top customers1% similarity from a high-LTV seed audience.7 accounts
  • Existing customers · suppressDefault exclusion list for prospecting campaigns.9 accounts
Tags & saved views

Organize the library your way.

Tag every audience by brand, region, or campaign theme — then save a view so the next person finds the right list in seconds.

Tags
Q2 acquisitionBrand · AcmeBrand · North StarProspectingRetentionSuppressionICP · enterpriseHoliday '25Compliance · GDPR
Saved views
  • Brand · ICP12 audiences
  • Performance · prospecting8 audiences
  • Compliance · suppression5 audiences
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