Skip to content
Optimization

An intelligence layer for every ad dollar you spend.

Continuously analyze performance, reallocate budgets, and refine targeting and creative across every campaign and platform — with explainable recommendations and the guardrails you set.

Continuous loop

Every signal, every cycle — folded back into spend.

Grxd pulls performance from every platform on a continuous cadence — up to hourly — and folds each cycle back into recommendations and budget moves the moment the picture changes.

Performance loop · last 6 cyclesUp to hourly
Last cycle3 min ago
Next cyclein 57 min
Cycles · 24h24
  • Q2 Acquisition · US14:03
    Reallocated $400 → Search brand+18% est.
  • Holiday awareness13:01
    Held — all members within band—
  • Q2 Acquisition · US12:02
    Rotated creative · Hero v3 → v4+9% est.
  • Helix · LinkedIn ABM11:00
    Paused Static carousel · CPA breach—
  • Q2 Acquisition · US10:03
    Reallocated $250 → Lookalike 1%+12% est.
  • Holiday awareness09:01
    Audience re-weight · iOS 25–34+6% est.
Optimization groups

Group by goal. Let budget flow where it works.

Bundle campaigns and ad sets across platforms under a single goal. You set the scope and the target — every line item inside competes on the same outcome, every cycle.

Q2 Acquisition · US
Target CPA$42Optimizing
  • Search · brand keywords$1,400
    GoogleCampaign
  • Lookalike 1% · video$1,100
    MetaAd set
  • Retargeting · cart abandoners$700
    MetaAd set
  • Hashtag · trending$800
    TikTokCampaign
  • Static carousel · cold$500
    MetaAd set
Shared budget pool · daily$4,500
Budget reallocation

Same budget. Better results. Every cycle.

Inside each group, Grxd shifts daily budget away from the line items underperforming the goal and toward the ones beating it — with the projected lift in front of you before anything goes live.

Q2 Acquisition · US
Target CPA$42
  • Search · brand keywords+$400
    $1,400$1,800
  • Lookalike 1% · video+$200
    $1,100$1,300
  • Retargeting · cart abandoners—
    $700$700
  • Hashtag · trending$-300
    $800$500
  • Static carousel · cold$-300
    $500$200
Daily total$4,500$4,500
Same spend — different distribution.
Projected lift
+18% conversionsCPA $39 (−7%)
92% confidence
Beyond budget

Spend is one knob. Grxd turns the others too.

The same loop that moves budget also re-weights audiences, rotates fatigued creative, and flags pacing problems before they show up at month-end.

Audience signal

Re-weight by who's converting.

Segments earning their cost get more weight. Segments missing the goal get less — without losing the long tail.

  • 25–34 · urban · iOSCVR 4.8%
  • 35–44 · suburbanCVR 3.1%
  • 18–24 · ruralCVR 1.4%
Creative fatigue

Rotate before it burns.

Watch frequency, CTR decay, and saturation per creative. Surface replacements before the unit pulls the group's CPA the wrong way.

  • Hero video v3fresh
  • UGC reel · founderpeak
  • Static carousel · coldRotate
Pacing & anomalies

Catch drift before month-end.

Spend pace and outcome anomalies surface as soon as they break the band — not when the invoice lands.

Last 9 days · daily spendUnderpacing 14%
Day −9On pace · $65/dayToday
Not a black box

Every move shows its work — and waits for your line.

Each recommendation arrives with the reasoning, the forecast, and a confidence score. Choose how much to automate — Grxd stays inside the guardrails you set.

Recommendation · next cycleGenerated 3 min ago

Shift $400/day · Static carousel → Search brand

Q2 Acquisition · US · target CPA $42
  • Static carousel CPA $58 — 38% over the group's $42 target across the last 7 days.
  • Brand keyword search CPA $31 — Under target with impression-share headroom on Google.
  • Frequency rising · CTR declining 11% — Carousel is fatiguing — return on extra spend is shrinking.
  • No audience overlap risk — Search and carousel reach distinct cohorts in this group.
ForecastCPA $39 (−7%)92% confidence
ApproveSnoozeWhy this?
Autonomy

Pick the level. Set the limits.

Decide how much Grxd does on its own. Guardrails apply at every level.

  • RecommendSurface moves. You apply each one.
  • Approve to applyOne-click approval per recommendation.
  • Auto within guardrailsApply automatically while limits hold.
Guardrails
  • Max daily change — ±25% per line item, per cycle.
  • Hands off new launches — no changes on anything under 7 days old.
  • Outcome floors — auto-pause if CPA breaks $50 for two cycles.
  • Creative rotation cap — one rotation per group per week.
  • Quiet hours — no automated changes between 9pm–7am local.
Join the waitlist

Stop juggling tabs. Start running marketing.

Claim your spot in line for launch.

Be first in line at launch. No spam, ever.